Below are the full citations to references I make; as well as other resources I find helpful.

Filak, V.F.  (2005).  Convergent Journalism: An Introduction Writing and Producing Across Media.  Ed. 2nd.  Massachusetts: Focal Press.

Halvorson, K.  (2009).  Content Strategy for the Web.  California: New Riders.

Jones, C.  (2011).  Clout the Art and Science of Influential Web Content.  California: New Riders.

Kissane, E.  (2011).  The Elements of Content Strategy.  New York: A Book Apart.

Rockley, A., Kosture, P., & Manning, S.  (2003).  Managing Enterprise Content.  Indiana: New Riders.